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Thailand taps Nene Royal for global tourism promotion drive
Thailand taps Nene Royal for global tourism promotion drive
TUESDAY, JULY 14, 2026
Thailand plans to provide financial support for Phuket teenager Nene Royal’s America’s Got Talent campaign and give her a future role promoting tourism and Thai soft power.Thai Creative Exports Boom as Vietnam Deals Hit 275m Baht
Thai Creative Exports Boom as Vietnam Deals Hit 275m Baht
SATURDAY, JULY 11, 2026
Thailand's DITP secures 275m baht in entertainment deals at the Thai Film Festival in Vietnam, boosting regional co-productions and digital distributionBeyond the Runway: How Thailand is Trading Heritage for Global Clout
Beyond the Runway: How Thailand is Trading Heritage for Global Clout
FRIDAY, JULY 10, 2026
Officials, designers and craft experts outline how Thai textiles and intangible heritage are being reshaped into global cultural capitalLisa’s IG post value soars to Bt58m, underlining Thai soft power
Lisa’s IG post value soars to Bt58m, underlining Thai soft power
WEDNESDAY, JUNE 24, 2026
IAA says Lalisa “Lisa” Manobal’s Instagram media value has surged to more than Bt58 million per post, highlighting her global influence and Thailand’s soft-power strength.The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
TUESDAY, JUNE 23, 2026
Thailand’s Moo Kata turns dinner into a shared ritual, blending soft power, tourism and communal comfort around one sizzling grill.Why Thailand’s 7-Eleven has become a must-visit for travellers
Why Thailand’s 7-Eleven has become a must-visit for travellers
TUESDAY, JUNE 23, 2026
Thailand’s 7-Eleven culture has become a viral travel experience, turning toasties, DIY drinks and everyday convenience into a new form of Thai soft power.Why travellers are saying “Thank you, Thailand” before they fly home
Why travellers are saying “Thank you, Thailand” before they fly home
TUESDAY, JUNE 23, 2026
The viral #ThankYouThailand trend shows how travellers are turning the Thai wai and a simple thank-you into a powerful act of post-trip diplomacy.Sabeeda: Cambodia UNESCO seat will not affect Thai heritage bids
Sabeeda: Cambodia UNESCO seat will not affect Thai heritage bids
SUNDAY, JUNE 21, 2026
Culture Minister Sabeeda Thaised says Cambodia’s UNESCO committee seat will not affect Thailand’s bids to inscribe Chud Thai and Muay Thai as intangible cultural heritage.Thai Cultural Heritage Becomes Independent Creators' Passport to Global Markets, Meta Reports
Thai Cultural Heritage Becomes Independent Creators' Passport to Global Markets, Meta Reports
THURSDAY, JUNE 18, 2026
Boy Love series, T-Pop and Muay Thai are travelling further than ever on Reels, as Instagram tells Thai creators that cultural authenticity, not follower count, is now the surest route to a global audienceTurning Creativity into Currency: Thailand's Drive to Build a Soft Power Economy on Intellectual Property
Turning Creativity into Currency: Thailand's Drive to Build a Soft Power Economy on Intellectual Property
MONDAY, JUNE 15, 2026
From royal textile designs to a national IP reform agenda, Thailand is making the case that cultural heritage — rigorously protected and commercially deployed — is one of its most powerful economic assets